Admiral Swansea Bay 10K

Admiral Swansea Bay 10k

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Entries open for the 2021 Admiral Swansea Bay 10k!

June 17, 2021 By Chris Williams

RUNNERS are being invited to get their entries in for an 80’s themed 2021 Admiral Swansea Bay 10k.

Following the most recent announcement from Welsh Government regarding outdoor events, Swansea Council is delighted to be able to continue to plan for this year’s Admiral Swansea Bay 10k on Sunday 19 September.

Like all other running events in Wales, last year’s event was postponed as a result of the Covid pandemic. This year’s event is a really special one as it will mark the 40th race for this highly popular race, offering a flat and superbly scenic course.

Since its inception in 1981, the event has consistently won numerous awards and Swansea Council is making plans to celebrate this special anniversary.

This year’s event will be all about celebrating the 40th race and the unforgettable decade that was the 1980’s – think leg warmers, sweatbands, big hair and big colours!

If you’re looking to get back into road running, or you and some friends are going to run wearing some retro fancy dress, join in the fun and enter online today. And don’t forget to fire up the 80’s power ballads as the soundtrack to your training!

Whether it’s your 1st Swansea Bay 10k or your 40th, we can’t wait to see you on the start line.

Enter online

Note: Those who booked places for the 2020 event were automatically guaranteed places for this year’s celebratory event.


Enter with confidence

The Council’s Events Team continue to closely monitor the pandemic situation. The Admiral Swansea Bay 10k will take place in compliance with the relevant regulations and guidance from Welsh Government, Public Health Wales and UK Athletics applicable at the time. Plans are being developed and reviewed as new information and guidance is released and this might well involve changes and additional measures to ensure the event is safe for everyone involved including the wider local community.

All relevant stakeholders, officials, volunteers and event suppliers (i.e. everyone involved), are committed to delivering a safe and Covid secure event in line with the relevant regulations at the time. We hope that you’ll join us in making it a safe & successful event.


Swansea Council initiated the run in 1981 and has continued to organise it ever since – ensuring that it is firmly embedded in Swansea’s annual event programme. It will also be the 15th occasion that Admiral has sponsored the event, which as well as the 10k, offers 1k and 3k junior fun runs, along with a 10k wheelchair race and a mascot race.

Robert Francis-Davies, the Council’s cabinet member for Investment, Regeneration and Tourism, said: “The Admiral Swansea Bay 10k is a fantastic event for elite athletes, charity fundraisers and those looking to tackle their personal bests or conquer fitness goals.

“Set against the terrific backdrop of Swansea Bay on a flat course, the event is a landmark in the running calendar and attracts participants from all over the UK. It’s an exceptionally popular feature within Swansea’s annual events calendar.

“Given that so many races have been cancelled over the past year and a half, and it is our 40th event, we’re anticipating that demand for places will be high. We’d therefore encourage anyone interested to enter as soon as possible in order to avoid disappointment – once the race places have gone, they’ve gone!”

Rhian Langham, Admiral’s Head of People Services, said: “We’re delighted to continue our sponsorship of the Admiral Swansea Bay 10k race and fun runs for the 15th year. Supporting events in our local community is very much part of our culture at Admiral, so it’s great to be involved in an event like this, especially after a challenging year.

“I’d like to take this opportunity on behalf of everyone at Admiral, to wish all the runners the very best of luck.”

Filed Under: 10k Blog

40th Anniversary Swansea Bay 10k postponed until summer 2021

June 15, 2020 By Chris Williams

2020 Admiral Swansea Bay 10k postponed

Due to the ongoing situation, we’re disappointed to have to announce that the 2020 Admiral Swansea Bay 10k, which was also set to celebrate the 40th race, has been postponed until 19 September 2021.

The Council’s Events Team has been closely monitoring the pandemic situation and guidance issued by the Welsh Government and Public Health Wales.

It has become clear that although restrictions are gradually being relaxed, there is no indication that mass gatherings of this nature will be able to return in time to be able to safely stage the event this September.

Going ahead this year would have risked the spread of the virus and placed unnecessary additional strain on emergency services, volunteers and those providing medical support. The safety of our participants, staff, volunteers, partners, spectators and emergency services is paramount.


What do I do now? 

For next year’s event there is free automatic transfer to the 2021 40th anniversary event. Runners with 2020 places don’t have to do anything as their details will transfer across and they will be kept updated on the 2021 celebratory event as plans develop.

Those who can’t make the new date can transfer their entry to another runner free of charge via the Real Buzz members hub up to Sunday 20 September this year. A number of options are available to you – check out our FAQs below for all your entry questions and for more information.

Further entries for next year’s event are expected to open over the coming weeks.


Entry FAQs

Why has the 2020 Admiral Swansea Bay 10k been postponed / cancelled?

The Council’s Events Team has been closely monitoring the pandemic situation and guidance issued by the Welsh Government and Public Health Wales.

It has become clear that although restrictions are gradually being relaxed, there is no indication that mass gatherings of this nature will be able to return in time to be able to safely stage the event this September.

Going ahead this year would have risked the spread of the virus and placed unnecessary additional strain on emergency services, volunteers and those providing medical support. The safety of our participants, staff, volunteers, partners, spectators and emergency services is paramount.

When is the new date?

The 40th Admiral Swansea Bay 10k will now take place on Sunday 19th September 2021.

Does this include all Admiral Swansea Bay 10k races (Junior 1k & 3k, Wheelchair and Mascot race)?

The above applies to all of the Admiral Swansea Bay 10k races. All Admiral Swansea Bay 10k races will now take place on 19 September 2021.

I’ve already entered and still want to race, what do I do now?

Runners with 2020 places don’t have to do anything as their details have been automatically transferred across to the 2021 race. Runners will be kept updated on the 2021 celebratory event as our plans develop.

I’ve already entered but won’t be able to race on the new date – can I transfer my entry to another person?

We are sorry to hear you can’t make the new date.

You are able to transfer your entry free of charge to someone else via the Real Buzz members hub.

There are easy to follow instructions on how to transfer your entry to another runner HERE

All free person to person transfers must be undertaken before Sunday 20th Sept 2020.

Transfers may still take place after this time, however from September 20th there will be a small transfer fee. The final cut-off date for all person to person transfers for the 2021 race will be 1st July 2021.

If you find your circumstances change you may always be able to enter again later in the year, but this will be subject to availability and entry prices at that time.

I’ve entered but won’t be able to race on the new date – can I have a refund?

We are sorry that you are unable to join us on the new date.

You are able to request a refund, up to Sunday 20th Sept 2020, by emailing swanseabay10k@swansea.gov.uk.

In your email please include:

  • ‘Admiral Swansea Bay 10k – REFUND’ in the subject
  • Your full name used to purchase the entries originally.
  • The email address used to purchase the entries originally.
  • The name of all entries you have paid for. Please note - we are unable to offer partial refunds so if you’ve bought four entries we will have to refund all four.
  • If you no longer have the original card with which you made the original payment please let us know. We will need to contact you separately about this.
  • Please do not include any card details in the email.

The final cut-off date for all refunds for the 2020 race will be September 20th 2020. After this time no refunds will be offered.

Refunds can take up to 20 working days and will be made from Real Buzz to the payment card that you made the original payment on. If you haven’t received a refund within 25 working days please contact helpdesk@realbuzz.com.

Refunds are made to the card from which the original payment was taken. If you no longer have the original card please state this on your refund request email as there is a different process required on our part – we will then contact separately about this.

If you find your circumstances change you may always be able to enter again later in the year. Subject to availability and entry prices at that time.

I’ve entered but won’t be able to race on the new date – can I defer my entry?

We’re sorry to hear you can’t make the new 2021 date. Unfortunately we aren’t able defer your entry to future races, as the race is still going ahead but on a new date.

You are able to transfer your entry free of charge to someone else via the Real Buzz members hub up to Sunday 20th Sept 2020

All free person to person transfers must be undertaken before Sunday 20th Sept 2020.

The final cut-off date for all person to person transfers for the 2021 race will be 1st July 2021.

If you find your circumstances change you may always be able to enter again later in the year. Subject to availability and entry prices at that time.

I’ve not yet entered, but will want to – can I still enter, and when are entries open?

Yes you can enter the 2021 race! We’ve got some work to do updating the websites, and we hope to reopen entries again in the next few weeks. Check out our Facebook page to be kept up to date with entries opening.

I’ve entered my daughter/son into a junior race but by the 2021 Admiral Swansea Bay 10k they will be older than the junior race age limits – what do I do?

If your daughter/son needs to move from junior race to junior race (ie 1k to 1k or 1k to 3k) we will automatically move them and let you know nearer the 2021 race date.

Unfortunately if they have entered the 3k and will be 15 or over on the new race date (September 19th 2021) then they will have to withdraw, be refunded (please see Refund FAQ above) and / or enter the main Admiral Swansea Bay 10k race.

Will all Admiral Swansea Bay 10k race entries (Junior 1k & 3k, Wheelchair and Mascot race) be transferred?

Yes. All Admiral Swansea Bay 10k races (Junior 1k & 3k, Wheelchair) will be treated the same way as our main 10k race and automatically transferred to the new date.

I have already contacted the Admiral Swansea Bay 10k team about being a volunteer?

Thank you – we are really grateful for your support!

The Special Events Team will be in touch very soon to update you on our plans. Please book us into your diary for 2021 – we hope you will still be able to help us!

I was travelling down to Swansea for the race and have already booked accommodation?

If you had booked accommodation in advance of this year’s race, you will need to contact your accommodation provider directly.

Is there a virtual race option?

There is no Virtual Race option for the Admiral Swansea Bay 10k.

How can I stay up to date with further announcements and updates?

To get the latest Admiral Swansea Bay 10k updates be sure to follow us on our official Facebook page.

Still got a question?

If you’ve still got an unanswered question about the Admiral Swansea Bay 10k, drop us a line at swanseabay10k@swansea.gov.uk


Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said: “We know that runners and supporters will be disappointed – we are too, but we know they’ll also fully understand that it’s the right decision in light of the current situation.

“The most important course of action now is to do all we can to ensure participants and the public are as safe as possible and reduce the pressure on our emergency services.

The council is behind the 10k which – next year- will be sponsored by Admiral for the 15th consecutive occasion. As well as the 10k, there are 1k and 3k junior fun runs, along with a 10k wheelchair race.

Ceri Assiratti, Head of People Services at Admiral said: “The health and wellbeing of our staff is important to us, therefore we support the council’s decision. We are proud to have sponsored the Admiral Swansea Bay 10k since 2006, our staff enjoy taking part year on year and look forward to taking part in 2021.”


As a responsible tourism destination, Swansea is keen to support the safety of both residents living in the city and tourists visiting the area.

Please refer to the official links below to find out the most up to date guidance and information available relating to COVID-19. We will update this page regularly with the latest advice and information from UK Government.

If you have concerns over your own health, or any questions about the Coronavirus or it’s symptoms, take a look at the Public Health Wales website for the latest advice and guidance.

The latest information from Swansea Council can be found here.

Regular updates from the UK Government can be found here.

Filed Under: 10k Blog

Get your entries in for the Admiral Swansea Bay 10k

February 4, 2020 By Chris Williams

RUNNERS are being invited to get their entries in for the 2020 Admiral Swansea Bay 10k.

Entry applications open today and there are early bird entry prices until the end of February.

The multi-award winning event – featuring some of the finest scenery in athletics – has once again been nominated as the UK’s Best 10k in the 2020 Running Awards.

Swansea Council is behind the event which is being sponsored by Admiral for the 15th consecutive year. As well as the 10k, there are also 1k and 3k junior fun runs, along with a 10k wheelchair race.

Around 5000 people are expected to take part on Sunday, September 20, which will mark the 40th Swansea Bay 10k. The race has gone from strength to strength since its inception in 1981 and the council is making plans to celebrate the special anniversary.

Robert Francis-Davies, the Council’s cabinet member for Investment, Regeneration and Tourism, said: “The Admiral Swansea Bay 10k is wonderful for elite athletes, charity fundraisers and those looking to tackle their personal bests or conquer fitness goals.

“Set against the terrific Swansea Bay on a flat course, the event is a landmark in the running calendar and attracts participants from all over the UK. It’s an exceptionally popular feature of Swansea’s annual events calendar.

“We’d encourage anyone interested to enter as soon as possible to avoid disappointment because once the race places have gone they’ve gone.

“The event continues to receive positive feedback each year from past participants who are particularly complementary about the quality of the event organisation and the support they receive from hundreds lining the route.”

Early bird prices are available until February 29. Visit swanseabay10k.com to take advantage of the offer. Standard fees will apply from March 1.

Filed Under: 10k Blog Tagged With: Early Bird Price, Running

Going for gold at Swansea’s iconic 10k

September 26, 2019 By Chris Williams

photo of the 2019 admiral swansea bay 10k with the swansea 50 branding

Runners were going for gold at this year’s Admiral Swansea Bay 10k. The event fully embraced the anniversary celebrations and gold was the predominant colour scheme for this year’s race with special commemorative race shirts and medals.

Mark Kennedy and Gayle Hughes from Bishopston were the lucky winners of our Swansea50 Golden Tickets draw.

photo of the golden ticket winners before they run th admiral swansea bay 10k

As well as winning free entry to the race, Mark and Gayle also sported our special 1969 and 2019 numbered race bibs to commemorate the dates of the city’s 50th anniversary.

They joined thousands of runners for what is one of the top events of its kind in the UK, attracting fans and competitors from across the UK. The event was voted Best 10k in Wales in the 2019 Running Awards.

Cllr Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said: “It was great to see our city host so many running enthusiasts at the weekend; another special way for Swansea to celebrate its first 50 years of city status.

“The Admiral Swansea Bay 10k has been recognised as one of the most runner-friendly courses with some of the most spectacular views anywhere in the UK – it’s is a celebration of our sporting culture.

“As well as the adult 10K race, the event hosts a junior 1K and 3K race and it is fantastic to see some young fun runners taking part in physical activity as well as identifying more competitive young runners of the future.”

Taking home the gold medals this year were Kieran Clements of north London’s Shaftesbury Barnet Harriers in the main 10k race.

Natasha Cockram, of the Micky Morris Racing Team was the first Welsh female 10k winner since the early 1980s.

Wheelchair race winner for the fourth year in a row was Richie Powell, of Disability Sport Wales.

Filed Under: 10k Blog

Thousands hit Swansea seafront for annual 10k success

September 24, 2019 By Chris Williams

THOUSANDS of runners and spectators took to the streets of Swansea today (Sunday, September 22) for the Admiral Swansea Bay 10k.

runners set off from the start line of the 2019 Admiral Swansea Bay 10k
Around 5,000 runners took centre stage for what is one of the top events of its kind in the UK, attracting fans and competitors from across the UK. The event was voted Best 10k in Wales in the 2019 Running Awards.

Men’s 10k winner was Kieran Clements, of north London’s Shaftesbury Barnet Harriers. Women’s 10k winner was Natasha Cockram, of the Micky Morris Racing Team. She was the first Welsh female winner since the early 1980s.

Wheelchair race winner for the fourth year in a row was Richie Powell, of Disability Sport Wales.

As well as the main 10k event, there were 1k and 3k races for juniors, in addition to a 10k wheelchair race and a 100m mascot dash.

Cllr Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said: “It was a joy for our city to host so many running enthusiasts at the weekend; another special way for Swansea to celebrate its first 50 years of city status.

“The Admiral Swansea Bay 10k has a wonderful, runner-friendly course with some of the most glorious views anywhere in the UK – it’s is a celebration of our sporting culture.

“The 10k is a brilliant event for elite athletes, experienced runners and first timers, or anyone looking to raise money for charity or tackle personal fitness challenges.

“We’re delighted with the huge crowd of spectators which added to the community feel and family atmosphere that helps to inspire everyone who takes part.”

All race results are available to view online

Official race photos are available later this week from www.photo-fit.com, the official Admiral Swansea Bay 10k race photographer.

Winners

  • Men’s 10k – Kieran Clements, Shaftesbury Barnet Harriers, North London
  • Women’s 10k – Natasha Cockram, Micky Morris Racing Team
  • Boys 3k – Macsen Toogood
  • Girls 3k – Amy Greatrick
  • Boys 1k (7 and under) – Frederick Hanson
  • Girls 1k (7 and under) – Rhiannon Hughes
  • Boys 1k (8-11) – Thomas Reece
  • Girls 1k (8-11) – Libby Hale
  • Wheelchair Race – Richie Powell, Disability Sport Wales
  • Mascot race – Ozzie the Osprey, Ospreys Rugby, who won £100 for their designated charity Ospreys in the Community

Filed Under: 10k Blog

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Recent News

  • Runners are being invited to get their entries in for the 2022 Admiral Swansea Bay 10k!
  • Runners and supporters hit Swansea seafront for annual 10k success
  • Swansea Bay 10k Race & Fun Run – The Beginning
  • Get your entries in for the 80’s themed Admiral Swansea Bay 10k
  • New frontiers opened up for people of a certain ilk in 1981

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